A few weeks ago, I was lucky to be invited to the launch of Swimwear365, a new online company that stocks an ever-growing range of fashionable swimwear (sizes 8-28 and cup sizes A-E) and beach accessories. Swimwear365 chose to have their launch event on their very own branded bus, which set off on a 3-stop Press tour around London!
At each stop, the Swimwear 365 bus welcomed eager press and fashion journos on board to view the swimwear collections and have a chat to their bubbly, blonde celebrity ambassador...The Only Way is Essex's Sam Faiers!
Being a fan of beach holidays and soaking up the sun in a bikini, Sam Faiers is an ideal choice of ambassador for the brand. In fact, on the Press day, Sam had only just got back from a holiday in Dubai and was looking very tanned and smiley!
I got on the Swimwear365 bus at Great Malborough Street and was welcomed by a topless male model serving drinks and tasty Swimwear365 cupcakes!
With my trusty camera in one hand and a drink in the other, I ascended the steps inside the bus up to the top deck, where there were rails of multi-coloured swimwear to discover. I could feel myself beginning to mentally pack a holiday suitcase...!
There was a great variety of brands on show, including French Connection, Jette, Lascana, S. Oliver, Playful Promises, Buffalo, Marie Claire, KangaROOS and more, meaning that there was something for many different tastes. I noticed distinct trends that threaded the brands into cohesive collections for Spring/Summer 2012...
Florals are a huge trend this S/S12, from girly and feminine ditsy florals to bold and colourful tropical flower digital prints...
(Ditsy florals - Marie Claire, Playful Promises, S. Oliver..)
(Sam modelling the Lascana tropical print white floral bikini)
Take inspiration from the French Riviera and channel classic nautical chic with stripes, marine motifs and colour combinations of white, navy blue and red...
(Ahoy sailor! Nautical swimwear including the glamorous Lascana marine blue bandeau bikini - I love the contrasting white buttons!)
(Go dotty for this retro red 50s style Lascana polka dot swimsuit - the ruching along the torso is ideal for flattering your curves!)
EYE-CATCHING COLOURS & PRINTS
This Spring/Summer is all about making a statement, so a kaleidoscope of bright colours and bold prints are key. Try colour-blocking, mix and match, colour clashes and unusual prints...or just wear an unusual single-coloured piece...
(This raspberry-purple Lascana gathered swimsuit is perfect for injecting some pool-side glamour)
(This digital print Playful Promises white hummingbird bandeau bikini is very eye-catching with its vivid colour palette and pretty bird print)
(A unique take on snake print - the Lascana purple print triangle bikini)
AZTEC AND TRIBAL TOUCHES
Aztec and tribal prints are big news this S/S12, with a focus on bold contrasting ikat prints, geometric and ethnic-inspired patterns, often complimented by beads and other embellishments...
(The Playful Promises black gathered tribal bandeau bikini was one of my favourite pieces and I love the multi-coloured bead-style embroidery!)
(The Jette aztec print triangle bikini is really eye-catching with its tie-dye colour palette and stylish hoop rings)
(This S. Oliver aztec print underwired bikini is a quirky take on the Aztec trend. It really packs a punch with its vibrant colour scheme of zesty limes, yellows and pinks and blue and purple neons.)
I was able to have a little chat with Sam about the Swimwear365 collections and her excitement to be the face of the brand was clear. She loved the selection of different styles and cited the Jette white sparkling triangle bikini as one of her favourite pieces as it would look "amazing with a tan"! The gold studs definitely give this bikini a TOWIE glam finish!
View the full swimwear collections at www.swimwear365.co.uk