“Boux Avenue is about appealing to your moods – one day it may be sophisticated, another seductive. Boux Avenue will offer a fantastic lingerie and nightwear shopping experience for women who want to feel special.”
I decided to go online to the 'Boux Avenue' site to investigate and I was met with a very well-developed web page (with easy to navigate sections) and a plethora of different products on offer; from lingerie to swimwear to nightwear to beauty products. Although 'Boux' does not stock 28 backs, I was impressed to see that the size range went from a 30A up to a 40G. After losing myself for an hour, captivated by the beautiful array of boudoir-inspired lacies and vintage-print babydolls, I decided to check out what was on sale. What better way to justify a lingerie purchase, than to snap up a pretty bargain?
Although I opted for standard delivery, my parcel arrived within about a day or two of placing my order! Not only did I receive my purchases quickly, but on opening my parcel, I was met with a very glossy-looking box with 'Boux Avenue”' embossed on the front. Inside, was lace-print pink tissue paper wrapping, my three lace bras, a scattering of scented petals and a free lily, jasmine and elderflower scented hand cream sample! In terms of delivery and presentation, 'Boux' certainly scored 10/10!
Sadly, the 30 backs were too loose on me and even on the tightest hooks, the band was riding up. I was also a bit disappointed that the straps could not be tightened very much, leaving me feeling frustrated with the fit and lack of va va voom that I would normally associate with a plunge bra. Unfortunately, I have decided to return all three bras.
To sum up, I would say that 'Boux Avenue' has quite a lot of similarities to highstreet giant, La Senza. 'Boux Avenue' is rather like a more 'boutique-y' rebranding of La Senza, driven towards a slightly wider age range with more varied lingerie preferences. In terms of improvement, I do think that 'Boux Avenue' could benefit from developing a more accurate fitting guide and ensure that they provide consistent and standardised bra sizing. I am also hoping that 'Boux Avenue' will continue to update and expand their DD+ range to include their promised K cup! All in all, 'Boux Avenue' scores very highly in terms of its company ethic, user-friendly site, pretty designs, customer service and exceptional presentation!
Despite not having much success on this occasion, I am keen to try out some 'Boux Avenue' nightwear and swimwear in future, to get a feel for some more of the 'Boux Avenue' range. There are a few things that I will definitely be buying though, and that is some of their beauty products. Both me and my mum loved the free sample of "White Chiffon" handcream so much, that I am going to purchase an array of their lotions and body butters! Boux-tiful!